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Product Management For Dummies

PUBLISHER: John Wiley & Sons GENRE

AUTHOR: Brian Lawley, Pamela Schure 

FORMAT: EPUB PROTECTION

LANGUAGE: English 

Your one-stop guide to becoming a product management prodigy Product 
management plays a pivotal role in organizations. In fact, it's now 
considered the fourth most important title in corporate America--yet only 
tiny fraction of product managers have been trained for this vital 
position. If you're one of the hundreds of thousands of people who hold 
this essential job--or simply aspire to break into a new role--Product 
Management For Dummies gives you the tools to increase your skill level an 
manage products like a pro. From defining what product management is--and 
isn't--to exploring the rising importance of product management in the 
corporate world, this friendly and accessible guide quickly gets you up to 
speed on everything it takes to thrive in this growing field. It offers 
plain-English explanations of the product life cycle, market research, 
competitive analysis, market and pricing strategy, product roadmaps, the 
people skills it takes to effectively influence and negotiate, and so much 
more. Create a winning strategy for your product Gather and analyze 
customer and market feedback Prioritize and convey requirements to 
engineering teams effectively Maximize revenues and profitability Product 
managers are responsible for so much more than meets the eye--and this
friendly, authoritative guide lifts the curtain on what it takes to 
succeed